What We Do 

We can work end to end on a project from objective setting through to implementation and review or on specific parts of the process such as strategy creation or reviewing  marketing effectiveness

​

Every project and client requires a bespoke service and tailored approach.

We are flexible. We can work independently to provide an objective perspective or alongside existing teams, agencies and suppliers to support them deliver your business and marketing objectives

​

We have helped a wide range of businesses including businesses in 

• E Commerce

• Retail 

• Multi - Channel Retail 

• Travel

• Not For Profit

• Marketing Agencies​ 

• Telecoms

• Consumer Goods

• Logistics 

1. Communication Strategy and Brand Development plan for a Not for Profit 

​

2. Marketing Plan , Brand Positioning and launch marketing plan for a premium consumer goods start up

​

3. Website design build and launch

​

4. Audit and Review Paid Search Google Advertising 

​

​

RAG (red, amber, green) customer journey review across all channels and devices.

Identified critical areas in the customer journey  causing poor customer experience

Guided the improvement programme across Buying, Customer Service and Technology teams

1. Managed and guided the CRM team as they switched to a new Email Service Provider  (ESP)

Developed and implemented the CRM plan to deliver ambitious  performance and revenue growth targets. Implemented an improved creative and customer journey path.

2. Managed the transition away from simple broadcast email to advanced email programmes using greater personalisation, triggers, automation and life-cycle events

Launched new high performing CRM programmes including basket abandonment and cross sell incorporating live prices, dynamic content in real time

​

​

1.We designed and launched a new multi-channel smart phone loyalty programme for a shopping centre with 130 luxury retail outlets. We led a cross functional team consisting of CX, Technology, Operations, Retail, Marketing and external suppliers. All key targets were exceed including  new members, usage rates and ROI

​

2.We developed the loyalty strategy, loyalty  propositions and in-store test programmes across multiple channels including smart phone applications , card based programmes and strategic partnerships for a well know Convenience Retailer. We Guided a co-creation programme with retail partners (store owners) to ensure buy in and operational readiness. Led data analytics and customer R&D programme to ensure initiatives were measurable and relevant

​

​

We created a marketing strategy and launch plan for a pioneering premium consumer goods manufacturer, providing critical advice on how to achieve premium product status and set premium prices by developing the appropriate brand strategy

Working with one of our Market Research partners, we carried out bespoke consumer research which informed Concept and Product development options