What We Do

We provide jargon free, clear, independent advice.

We develop and implement measurable marketing programmes working with your teams and agencies.

We provide marketing consultancy for larger businesses and provide bespoke marketing consultancy for start ups and small businesses. We also provide Interim Marketing Management services.

Customer Insight and Customer Data is our starting point. Whether it be qualitative research , quantitative research , web analytics, transaction data or competitor data we connect the insights together to create a 360 degree customer view.

Understanding the customer, knowing what they want, and how to deliver the product or service profitably, better than the competition is key to allowing an organisation to continue on a path of profitable and sustainable growth.

Knowing who your best customers are, keeping them and finding new ones is an important step in sustainable marketing

How We Work
We can work end to end on a project from objective setting through to implementation and review or on specific parts of the process such as strategy creation or reviewing marketing effectiveness

Every project and client requires a bespoke service and tailored approach.

We are flexible. We can work independently to provide an objective perspective or alongside existing teams, agencies and suppliers to support them deliver your business and marketing objectives

Consulting
Recent Clients
We have helped a wide range of businesses including businesses in

E Commerce

Retail

Multi - Channel Retail

Travel

Not For Profit

Marketing Agencies

Telecoms

Consumer Goods

Logistics

more About Us
Recent Projects Small Business SME and Start Ups
1. Communication Strategy and Brand Development plan for a Not for Profit

2. Marketing Plan , Brand Positioning and launch marketing plan for a premium consumer goods start up

3. Website design build and launch

4. Audit and Review Paid Search Google Advertising

Small Business
Recent Projects

Customer Experience
RAG (red, amber, green) customer journey review across all channels and devices.

Identified critical areas in the customer journey causing poor customer experience

Guided the improvement programme across Buying, Customer Service and Technology teams

Customer Experience
Recent Projects CRM Customer Relationship Management
1. Managed and guided the CRM team as they switched to a new Email Service Provider (ESP)

Developed and implemented the CRM plan to deliver ambitious performance and revenue growth targets. Implemented an improved creative and customer journey path.

2. Managed the transition away from simple broadcast email to advanced email programmes using greater personalisation, triggers, automation and life-cycle events

Launched new high performing CRM programmes including basket abandonment and cross sell incorporating live prices, dynamic content in real time

CRM
Recent Projects Loyalty Marketing

1.We designed and launched a new multi-channel smart phone loyalty programme for a shopping centre with 130 luxury retail outlets. We led a cross functional team consisting of CX, Technology, Operations, Retail, Marketing and external suppliers. All key targets were exceed including new members, usage rates and ROI

2.We developed the loyalty strategy, loyalty propositions and in-store test programmes across multiple channels including smart phone applications , card based programmes and strategic partnerships for a well know Convenience Retailer. We Guided a co-creation programme with retail partners (store owners) to ensure buy in and operational readiness. Led data analytics and customer R&D programme to ensure initiatives were measurable and relevant

Loyalty
Recent Projects Brand Strategy
We created a marketing strategy and launch plan for a pioneering premium consumer goods manufacturer, providing critical advice on how to achieve premium product status and set premium prices by developing the appropriate brand strategy

Working with one of our Market Research partners, we carried out bespoke consumer research which informed Concept and Product development options

Brand

Answering Key Questions - helping businesses grow profitably

It is our experience, quite often some of the simplest questions can be the hardest to answer but the answers can provide clear guidance on both tactical marketing and strategic marketing.

Click on the boxes below to find out more about our marketing consulting services