Marketing Consultant Multi Channel
The goal is a joined up consistent brand experience across all channels and devices. Making this a reality is challenging even for the most customer focused businesses.
We believe multi channel marketing should be customer led and not technology led.
We help clients achieve this by providing detailed customer insight into the current customer journey. We implement Red Amber Green diagnostics at all key customer touch points and by customer segments.
We partner with customer research, customer insight and technology agencies
We help clients identify the critical customer touch points and areas of strong, average and weak performance. We help clients identify best practice and competitor benchmarking. We help clients prioritise and implement improvement and development programmes