Marketing Consultant Customer Relationship Management CRM
We help clients develop and implement CRM strategies and programmes. We have helped clients develop effective CRM strategies , implement CRM driven marketing and get the most from their CRM system.
What is CRM customer relationship management
CRM Customer Relationship Management Is the process of managing profitability, throughout the customer life cycle. It focuses more on maximising long term value and less on short term sales.
Why is CRM important
CRM allows an organisation to prioritise customers and in turn maximise the ROI on marketing activity. It is relevant to both small and large organisation. When done well it allows a strategic approach to customer management and communications ensuring greater relevancy and customer engagement
Customer Relationship Management is so much more than a IT system, it is in fact a philosophy and process for placing the customer at the heart of the organisation.