Brand Development
The Brand is so much more than the logo or strap line.
The Brand is everything the customer experiences at every point of contact with the organisation . It is core to a organisation's growth ambitions and must be based on a fundamental understanding of the customer, organisation's capabilities and the competition.
It is at the heart of the marketing strategy.
When done well brand planning helps the organisation
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stand out from the competition
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achieve cost efficiency in creative development and execution
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achieve consistency in communications , service and product development
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create the most appropriate customer experience
Brand Plan
We help clients identify the most effective way of developing their Brand from Brand Positioning , through to defining Brand Values, Brand Personality and The Brand Promise.
We have developed an effective step by step process, we work with clients in Brand Workshops to develop the key elements of their Brand.
We have helped Start Ups clarify their points of difference and Brand Identity and helped established companies develop their Brand and prepare for their next phase of growth.
We can also provide organisations with an objective independent Brand Health Check and strategic opportunities for Brand Development.
We partner with customer insight specialists and help clients understand actual customer experiences.
We advise clients on managing the gap between actual customer experiences and the planned Brand Experience.