Brand Development
The Brand is so much more than the logo or strap line.
The Brand is everything the customer experiences at every point of contact with the organisation . It is core to a organisation's growth ambitions and must be based on a fundamental understanding of the customer, organisation's capabilities and the competition.
It is at the heart of the marketing strategy.
When done well brand planning helps the organisation
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stand out from the competition
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achieve cost efficiency in creative development and execution
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achieve consistency in communications , service and product development
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create the most appropriate customer experience
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