PPC Pay Per Click Paid Search

Pay Per Click (PPC) , Search Engine Marketing (SEM), can deliver the highest return on investment (ROI) and can outperform other forms of marketing.


Businesses are spending more on Pay Per Click and Double digit growth continues year after year. Pay Per Click Internet Advertising spend has grown rapidly  and global spend is more than $50bn .


At CIRRUS Marketing Consulting we take a more strategic approach and we believe in clearly defining business goals and objectives. We develop effective campaigns and focus on clear outcomes


We also believe PPC campaigns need to work alongside other online and traditional marketing activity and to be properly integrated into the overall marketing plan and be consistent with the brand.


Optimise PPC


Some clients discover after a successful start performance reduces this is because campaigns need to be regularly optimised as the competition and potential customers change behaviour . Other clients want an independent and objective review of their current campaigns so they can increase performance. 7


Pay Per Click is one of the most measurable forms of marketing as all sales, inquiries or visits can be traced back to individual ads and keywords.


By investing more in higher performing areas and improving or eliminating the poor performing aspects of your campaigns return on investment ROI can be significantly improved


We start with a review of the goals and objectives and how well the current Pay Per Click strategy is performing against those objectives. We look at how efficient the campaign structure is and how key metrics are are performing such as CTR, CPC and Quality Scores and Ad Rank.


Ads, Landing Pages and Web flow is evaluated for creative effectiveness. Keywords are reviewed and recommendations are made to increase quality and reach. We look at advanced settings such as Ad scheduling, Location,  Languages and Bidding options to remove any inefficiency


We provide a clear set of recommendations which can be either implemented by your company, your PPC agency or by CIRRUS Marketing Consulting.As such an important part of PPC strategy is trialling and testing new approaches it normally takes around 3 months before a campaign can be fully optimised










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