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Email marketing is one of the key outbound channels offering significant opportunities to personalise, build engagement with customers and grow sales.
Low cost and readily testable email can be optimised allowing marketers to significantly improve ROI.
Yet our recent research shows there are still significant opportunities to improve email effectiveness . For example
Email Marketing Strategy Development
We believe Email marketing needs to be developed in the context of the CRM and the multi channel strategy and fully integrated into the marketing mix and consistent with the brand.
Email content and email timing needs to be driven by
There have been significant improvements in email service provider technology in recent years allowing clients with even modest budgets to achieve automation and personalisation without big systems integrations and large teams.
Implementing advanced email strategies such as automated dynamic content can significantly lower running costs and achieve a double digit % improvement in
CIRRUS Marketing Consulting helps clients maximise email effectiveness
Multi Channel Marketing
PPC Search Marketing
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